A quick guide to Advertising on facebook
Creating an ad in facebook to drive traffic to your facebook pages or your website is a very easy process and thanks to the 'Choose Your Audience' section your can get crazy accurate when specifying an target market.
The form itself (current as of 14/4/2013) consists of four parts and can be found at https://www.facebook.com/ads/create/
What do you want to advertise?
This can be set to your own website or to an internal Facebook page, group or application that is associated with the logged in user. Facebook has a nice, clean interface here to help you search your internal facebook connections.
What would you like to do?
If you select a internal Facebook page, group or application you get the option to design your add. It's slightly different depending on what type of connection you choose but essentially you get to pick a title, a description (max of 90 characters) and a image. If you choose to promote a page then you get the chance to self populate this form with the content from one of the pages current status or notes.
Choose Your Audience
This is the crazy cool bit. Using the 'choose your audience' you can target specific facebook uses by location, age, gender, interests, connections, relationship status and a lot more. You can get really specific about who will end up seeing your ad. One of the great features here is that you will have a counter on the right hand side of the page that updates every time you update this part of the form. There are over 1 billion people on facebook but using this tool I managed to target the 125, single men who live within 10 miles of Brighton and like Arsenal football club. WOW.
Campaign, Pricing and Schedule
The last section allows you to create a campaign. You can pick a currency and a budget (either per day or over the life of the campaign). You can also optimise your ad for clicks or impressions.
IMO the best thing to do is to visit the create an ad area and have a little play around. I think you'll be amazed at the results you can get.comments powered by Disqus