Website Location Information

Website Location Information

 

Is it important to you that the search engines can associate your web site with that particular location.
 
If so the first point of call should be using geo meta tags. Google says it doesn't use these tags, but reportedly Bing does but as they are quick to implement you may as well use them.
 
This site will help you create you geo meta tags
 
Google tends to look at the ip address, country code top level domains (.co.uk, .fr, .de etc) and where you get your hosting from in order to determine your geographical target.
 
This could be a problem if your using a geographically neutral TLD (.com) or your hosting is not where your business is located. Thankfully you can also specify these details in google's web master tools. This gives you the chance if you have a .com TLD to tell google that you website is geared towards a British, French, German etc audience.
 
To change these details, log in to your webmaster tools. The setting you need is labeled Geographic target under the site config/settings menu.
 
The following video will help you to understand the geographic target in google's webmaster tools
 
 
So to summarise, Google give very little weight (if any) to GEO Meta Tags. You can accomplish this in the webmaster tools. Bing however does tend to use them. So a long as they are accurate, give them a go.
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